Since Osama Bin Ladin’s assassination, we find ourselves in a paradoxical situation: we may have thought that Al-Quaeda was finished, but this is not the case. All eyes are now on Algeria, the hotbed of the AQIM (Al-Quaeda in islamic Maghreb). AQMI is present on all fronts and is multiplying the number of terrorist attacks and hostage takings. Will the Sahel become the next Afghanistan? The best analysts try to piece this complex story back together and decipher the Al-Qaeda “brand-effect”.