Clint Cannon, a Bareback rider from Waller, Texas, does his best to win the World Title and earn enough money to buy a ranch. His father Jay had the same dreams twenty years ago. Rodeo after rodeo, the Cannon’s family goals have gradually become a reality. And the relationship between the father and the son evolved… Cowboys don’t cry is more than just a rodeo story. It is the story of a man living his father’s dreams and the struggle to keep those dreams alive for his family. It’s 7 years of riding and filming to produce a movie about love and dreams amongst those who don’t cry.